The media is controlled, bias, and controversial. The point of the media is to catch public attention and spark debate. This ensures a secure job for journalists, yet also causes moral panic upon the public sphere of social media. Stories that are presented by news websites are often connected to someone or have a role in society. Stories which capture the public’s emotions are usually in the category of ‘physically attractive’, a daughter, son, wife, mother or father. This manipulation of the media vastly catches a response upon society. Often stories are exaggerated or false. Although complaints can be made to the Australian Press Council, there is minute chance that the situation will be followed up nor noticed.
Stereotypes are established through experiences and knowledge gained over time. Society inevitably establishes negative and positive connotations surrounding cultures. ‘Australians’ are considered as ‘bogans’, ‘Asians’ are perceived as ‘computer geeks’ and Aboriginal’s are considered as ‘petrol sniffers’.
These ideologies are developed by the way the media portrays them. The Indigenous culture as a whole is rarely represented in a positive light; often reflected as having a low socioeconomic status and a high incidence rate of alcohol and drug abuse. It is clear that the media uses ‘valuable’ stories to increase ratings. It’s impossible to change history, yet media fails to provide evidence of growth or advancement.
Another example of bias media coverage is the build up to the death of School Teacher & ‘bride to be’, Stephanie Scott. All news channels, websites and newspaper articles were riddled with updates upon this media issue. However, there are uncountable families in the same situation, yet there is no media attention.
The AUS media is extremely concentrated with only 3 owners – holding approximately 98% of the sector. The media coverage of the Indigenous culture isn’t diverse enough – further enhancing limited change and low chance of publishing positive stories. The cycle continues.